Jerry Mamola

Marketing & Lists Strategist, Amity Relationship Marketing

Constantly on the outlook for new ideas; Jerry Mamola has 2 decades of client-side and direct agency success. As Director of Membership for The Musical Heritage Society, Jerry increased ROI by 300% and doubled the value of customers utilizing new ideas, improved analytics and improved creative.

Mamola's direct marketing foundation was based on the "Classic" mailing lists of American List Counsel and the data intelligence of Acxiom Corporation. A long process has lead to the ideas that improve our customers’ profits. Our marketing/data strategies is based on Mamola’s work that includes efforts for Canadian Tourism, Walt Disney Resorts, Sprint PCS, United Retail Group, Hollywood Gadgets and for Lerner NY. Career highlights include; launches of the Aerosoles & Cloudwalkers shoe catalogs; the internet/catalog channel for Avenue Large Size Women Apparel; and the bringing back of guests to Walt Disney World Resorts and the Disney Institute's lifestyle and travel experiences.