Shira Linden


For nearly two decades, Shira Linden has created promotional copy that drives response for direct marketers, publishers and non-profits/fundraisers. A nationally known speaker, author and recognized marketing expert with many controls, Shira's copy sells products, services and memberships. Shira is a seasoned brand builder, direct response/ multimedia copywriter and consultant proficient in print and online marketing. She oversees all aspects of the creative process from concept to completion, developing sparkling written materials.

Shira creates direct mail packages, E-mail promotions, web copy and integrated marketing campaigns that spur prospects to action. Utilizing a distinctive style that commands attention, She develops highly original themes and lively, conversational copy emphasizing key customer benefits.

By creating powerful, benefit-oriented messages that addresses audience “hot buttons,” Shira has developed winning copy for clients ranging from Golf Digest to Guideposts, American Express to Friends of Animals.

Shira's articles have appeared in CM, The Circulator, Target Marketing Tipline, Subscription Marketing, Catalog Age, and Folio. Her bimonthly column, Product Preview was published in Catalog Age. And her ghostwritten articles appeared in DM News. A noted authority, Shira was quoted in Inside Direct Mail and CM. She has been a featured speaker at the Folio Show, Circulation Management Show, DM Days New York and has led onsite workshops for Hearst Magazines and Reader's Digest.

Earning a Bachelor of Science from Cornell University and a Master of Social Work from New York University, Shira served on the board of the Hudson Valley Direct Marketing Association and is a member of the Direct Marketing Association and Direct Marketing Fundraisers Association. She also received the Creative Excellence award from Women in Direct Marketing International.

Shira was named a “Copywriting Genius” by Monthly Copywriting Genius, a newsletter that helps copywriting cubs learn from the masters.