Founder/Chief Creative Officer
With 25 years of creative and direct marketing experience, a degree plus 15 years teaching at Parsons School of Design, over 50 industry creative awards and as the President of the Caples Awards, Fultz brings a unique perspective to DM Creative Group (DMCG).
His early days at Grey Direct and J. Walter Thompson Direct helped Fultz develop a strong desire to create work that generates results. Seeing a need to change how agencies work with clients, Fultz established his own agency—Patrick Fultz & Co. Inc. After a couple of partner and agency name changes, DMCG was born. Fultz quickly added new clients including Musical Heritage Society, Disney, Freedom Graphics, IMCOM, Meredith Publishing, Prince Edward Island Tourism, Maximum Exposure Advertising and MBI.
Fultz has always believed direct marketing to be a philosophy, not a medium. To that end he has pioneered the next wave of 1-to-1 marketing using the web, digital printing (he is credited with the first ever 4/C variable data piece ever done, 1996), e-mail, digital and interactive tools to drive measurable and actionable results. Fultz has created two web-based applications—Easy AdMaker, a web-to-print solution for corporations with dealer, agent and/or franchisees networks, and e-TriggerPro, a platform thattracks mail through the postal stream and automatically triggers eMail and text messages to a mail recipient the day their mail is delivered.
He continues on this path combining the power of mail, the web, interactive and digital output with the results orientation of direct marketing to create innovative marketing solutions for forward-thinking marketers. These solutions not only generate significant client results but also reinvent the way in which companies approach customer acquisition, retention and win-backs.