ex·pense [ik-spens] noun
"Yes, I view our marketing, ad and design budget as an expense I must deduct from the bottom line."
As an "expense," no return is expected—it's something I have to do. The "expense" view can keep you from achieving the ROI potential of your marketing, ad and design budget. But if you see it as an investment, just like any "traditional" financial investment, you'd expect to generate a positive return or ROI.
At DMCG, we believe your budget to be an investment. We live by this philosopy—a direct marketing philosophy. All campaigns, programs and even simple design projects are developed with an eye to a planned response.
What do you want to have happen? A purchase? An inquiry? Training? We work with you to determine what the measure of success is and develop solutions with clearly defined metrics, and more importantly, a way to measure them. When all is said and done, you will know how effective your marketing was/is. Positive or negative, this knowledge is critical to continued positive ROI and will determine what your next steps will be.
Just like in sound "traditional" financial investing, reading, understanding and use of this newly determined knowledge is what drives ROI. Strength in this area is what separates us from our competition.
If you want to be able to "measure" the success of everything you do, contact us, we can't do it any other way.