in·vest·ment [in-vest-muhnt] noun

 

"Yes, I view our marketing, advertising and design budget as an investment and always look for a return."

The "investment" view gives you the best opportunity to achieve the greatest ROI for your budget. Just like any "traditional" financial investment the goal is generating a positive return.

At DMCG, we live by this philosophy—a direct marketing philosophy. We develop all campaigns, programs and even simple design projects with an eye to a planned measurable response. What do you want to have happen? A purchase? An inquiry? Training? Imparting of information? We work with you to determine what the measure of success is to develop solutions with clearly defined metrics, and more importantly, a way to measure them.

When all is said and done, you will know how effective your marketing was/is. Positive or negative, this knowledge is critical to continued positive ROI and will determine what your next steps will be.

Just like in "traditional" financial investing, reading, understanding and reacting to this newly determined knowledge drives ROI. Strength in this area is what separates us from our competition.

If you want to be able to "measure" the success of everything you do, contact us, we can't do it any other way.