Patrick Fultz | Founder/Chief Creative Officer
With 25 years of creative and direct marketing experience, a degree plus 15 years teaching at Parsons School of Design, over 50 industry creative awards and as the President of the Caples Awards, Fultz brings a unique perspective to DM Creative Group (DMCG). His early days at Grey Direct and J. Walter Thompson Direct helped Fultz develop a strong desire to create work that generates results. Seeing a need to change how agencies work with clients, Fultz established his own agency—Patrick Fultz & Co. Inc. After a couple of partner and agency name changes, DMCG was born. Fultz quickly added new clients including Musical Heritage Society, Disney, Freedom Graphics, IMCOM, Meredith Publishing, Prince Edward Island Tourism, Maximum Exposure Advertising and MBI.
Fultz has always believed direct marketing to be a philosophy, not a medium. To that end, he has pioneered the next wave of 1-to-1 marketing using the web, digital printing (he is credited with the first ever 4/C variable data piece ever done, 1996), e-mail, digital and interactive tools to drive measurable and actionable results. Fultz has created two web-based applications—Easy AdMaker, a web-to-print solution for corporations with dealer, agent and/or franchisees networks, and e-TriggerPro, a platform that tracks mail through the postal stream and automatically triggers email and text messages to a mail recipient the day their mail is delivered.
He continues on this path combining the power of mail, the web, interactive and digital output with the results orientation of direct marketing to create innovative marketing solutions for forward-thinking marketers. These solutions not only generate significant client results but also reinvent the way in which companies approach customer acquisition, retention, and win-backs.
Jenn Martins | Assistant Art Director
With nearly a decade of experience in graphic and web design, Jenn plays a role in projects from start to finish. She has a BFA in Communication Design from NYC’s Parsons The New School for Design and an MA in Graphic Design Communication from London’s Chelsea College of Art.
Jenn’s experience in design is broad and includes web, branding, email, print, typography, social media, and illustration. She strives to use her creative abilities and technical skills to produce high quality work, believing that great visual communication happens through clean layouts and clear-cut hierarchy.
Jon Harcharek | Copywriter, Radio & TV
Jon has died for his clients. Clung to a moving bus. And even dodged speeding cars outside the Lincoln Tunnel. In fact, whatever it takes to get an idea across, he’s ready. Including playing a corpse in a Marine Corps video, posing on a 20-foot bus poster for NJ Lottery, or insisting on the perfect shot for a NY Waterway TV commercial. Trained in NYC at Grey and J. Walter Thompson, Jon has worked as a writer, creative director, producer (and stunt double) for such diverse clients as Pepsi, Dunkin Donuts, MasterCard, AT&T, IBM, NJ Tourism and Merck, among others. He brings a broad background in TV, radio and video production, earning top creative honors and more importantly, the confidence of clients who expect more. His experience also includes branding, BRCs, and leading brainstorm sessions.
Jon has taught or guest lectured on advertising and marketing strategy at Princeton, Seton Hall, Rutgers, Rowan and The New School. His writing and artwork have appeared in the NY Times, Newsweek, Bon Appetit, and on the labels of your favorite Saranac Beer bottles.
Pat Friesen | Writer
Pat Friesen is a nationally recognized writer, creative strategist, and columnist with over 25 years of direct response experience. Her strategic approach to writing copy and content has become the foundation for control-beating work for organizations such as the American Academy of Family Physicians, Procter & Gamble, Fingerhut, Old American Insurance, Hallmark, Fred Pryor Seminars, Daily Word, Cushman Fruit, and the Missouri Auction School. She’s written about everything from hog sperm, blood-letting chairs and PVC piping to burial insurance, Christie Brinkley’s Beyond Beauty newsletter, gourmet chocolates, and designer sweaters hand knit in Peru.
Friesen’s career includes in-house, agency and freelance experience writing for email, direct mail, website content and landing pages, catalogs and space advertising. Her specialty is creating copy that generates measurable action whether it’s a click, call or visit to a store or website.
Her professional accomplishments include Gold Ambit and Gold Echo awards, recognition by the Women’s Direct Response Group of New York, and being honored as the Kansas City Direct Marketing Association’s first female president and Direct Marketer of the Year. A columnist for Target Marketing magazine, Friesen is also a nationally recognized speaker and workshop presenter, as well as frequent lecturer on university campuses. She is a member of the national Direct Marking Association.